Google gives you a free page to help people find your clinic. But many places don’t use it the right way.
Here’s what to do:
Add clear photos of your office, team, and services
List every service you offer
Say what city you’re in and what you do
Make sure your hours and phone number are correct
Reply to all reviews—good or bad
Post updates each week (like specials or news)
Doing this helps your clinic show up in local Google searches and on Google Maps.
To show up when someone searches for “Botox near me,” your website has to tell Google where your office is.
What to include:
Your city and neighborhood in page titles
Pages that say what areas you serve
Your address and phone number on every page
Clear info on how people can reach you
Don’t put all your services on one page. Make a new page for each treatment.
For example:
One page for Botox
One page for laser hair removal
One page for chiropractic care
This helps each page show up when people search for that service.
Good reviews help your clinic show up higher on Google—and help people trust you.
How to get them:
Ask happy patients to leave a review after visits
Send a link in a text or email to make it easy
Reply to every review, even the bad ones
The more real reviews you have, the better.
Blogging is a great way to bring more people to your site. Write posts that answer questions your patients have.
Some ideas:
“What Happens at Your First Botox Visit?”
“Is Microneedling a Good Choice for Me?”
“Why Should I See a Chiropractor?”
Final Thoughts
Getting more people to find your clinic online doesn’t have to be hard. Start by fixing up your free Google Business page so it looks good and has the right info. Make sure your website says what you do and where you are. Write simple blog posts and ask happy patients to leave reviews. When you do these things regularly, more people will find you, trust you, and choose your clinic. Small steps can make a big difference.