Industries We Serve
We specialize in helping healthcare and wellness providers grow their online presence and attract more patients—no matter the size or specialty of the practice
Examples of Who We Serve:
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Doctors & Physicians
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Dentists & Orthodontists
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Chiropractors
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Med Spas & Aesthetic Clinics
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Physical Therapists
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Mental Health Professionals
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Podiatrists
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Dermatologists
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Functional Medicine & Wellness Clinics
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Independent Healthcare Providers
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Private Practices across various specialties
How It All Started
Vital Edge Marketing started with a firsthand look at a problem most healthcare practices face: marketing that just doesn’t work. Growing up around parents in the healthcare industry, our founders saw how hard it was to find marketers who truly understood the unique challenges of the field. After building our own businesses using smart, data-driven marketing, we returned to our roots in healthcare to tackle this gap head-on.
Our mission is clear. We take the stress of marketing off healthcare practices so they can focus on what really matters — their patients. By combining industry-specific know-how with strategies that actually drive results, we help practices grow their client base, strengthen their online presence, and build a reputation that reflects the care they provide every day.
Our Why
Our Mission
We help healthcare practices grow by taking the stress of marketing off their plate so they can focus on what matters most, their patients.
Our Vision
To be the go-to marketing partner for healthcare practices, driving measurable growth and stronger online presence across the industry.
What Drives Us
We are fueled by results, creativity, and the impact our strategies make for practices and their communities.
Our Promise
To provide tailored, data-driven marketing solutions designed to help healthcare practices grow and strengthen their brands.
Certified Professionals
Have confidence knowing your marketing is in the hands of officially certified professionals dedicated to growing your practice with proven strategies.
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What Makes Us Different
We don’t recycle cookie-cutter campaigns. Every strategy is tailored to your unique goals, audience, and brand voice.
Strategy Built for You, Not the Masses
We let real numbers guide our moves, constantly tracking performance and optimizing so every dollar works harder.
Data That Drives Decisions
From eye-catching visuals to scroll-stopping copy, our content is designed to grab attention and drive action.
Creative That Converts
We work like an extension of your team, staying hands-on and invested in your long-term success, not just short-term wins.
Partnership Over Transactions
Meet Our Leaders
At Vital Edge Marketing, our leadership team blends entrepreneurial vision with deep industry expertise, drawing on decades of combined experience. They foster a collaborative culture and focus on delivering creative, results-driven strategies that help our clients achieve measurable growth.
Nick Hancovsky
Founder and Advisor
Nick is an accomplished entrepreneur with a proven track record of launching and scaling multiple successful businesses, bringing over a decade of operational and marketing expertise to Vital Edge Marketing. Having built and led companies across various industries, he understands firsthand the frustrations, challenges, and complexities that come with running a business, from managing operations to navigating the ever-changing world of marketing.
With more than 10 years of hands-on experience in marketing, graphic design, and website development across his companies, Nick knows how to create strategies that not only look great but also deliver measurable results. He holds a Meta Digital Marketing certification along with multiple Google Digital Marketing credentials.
Having successfully partnered with Joseph on previous ventures, Nick has seen how their combined skills and vision can transform a business. That proven formula is now focused on helping healthcare practices attract more patients, strengthen their brand, and achieve long-term growth.
Away from the desk, Nick’s happiest either teeing off with friends or spending a lazy Sunday with his family
Joseph Borsuk
Founder and Managing Director
Joseph has spent years creating and growing his own brands, learning through experience that marketing is often the deciding factor between a business that struggles and one that thrives. Each project strengthened his expertise in building strategies that not only look great but deliver measurable growth.
Growing up in a family fully immersed in the healthcare field gave Joseph a deep understanding of the industry’s challenges and opportunities. While he chose not to practice medicine, that lifelong exposure sparked the idea to merge his marketing skills with the industry he knew best.
Having partnered with Nick on multiple successful ventures, Joseph saw the impact of their combined strengths. Together, they launched Vital Edge Marketing to help healthcare practices stand out, connect with more patients, and grow with purpose. Their shared vision is rooted in delivering results that last, building relationships with clients that feel like true partnerships.
When he steps away from the desk, Joey likes spending time working on his many projects and taking time to relax with friends and family.
We help your practice:
Attract new patients
Deepen patient relationships
Run more efficiently